It didn't seem like Taylor Swift could get any bigger.
She's already had massive success in the music industry, millions of devoted fans and a permanent place in pop culture history, the latter thanks to an incident that the world will never, ever allow Kanye West to forget.
But clearly, that wasn't enough for the (literally) towering singer.
In one week she became the second-biggest selling act of 2014 and the only solo platinum-selling artist of the year -- all with the debut of her new album, "1989." She pulled her music off Spotify, the most popular streaming site in the world, and managed to get pulled into a political controversy thanks to a remark during the U.S. Senate race in Iowa.
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You just couldn't get away from her. Morning shows? There was Swift performing on "Good Morning America." Prime time? Look, it's Swift on "The Voice." Online? Between her tweets, "1989"-related photos and a countdown clock, she was ubiquitous.
For all we know, she's even boosted the sales of tap shorts.
"Taylor Swift is basically the biggest musician in the world this week, and that means she's in the rare position of being able to do whatever she wants," wrote Jacob Kastrenakes of The Verge.
It's the next step in the evolution of the singer who launched her career in country music at the age of 16. Now 24, she has weathered critics who have kept a tally of just some of her alleged celebrity sins: her music wasn't country enough, her wide-eyed "Gosh I really won" awards acceptance speeches weren't genuine, and her relationships were mostly just fodder for publicity and potential song material.
Taylor Swift's '1989' has biggest sales week since 2002
So what does Swift do? She releases her first fully pop album, designates "Shake It Off" -- an ode to her haters -- as the first single and declares herself happily single.
"I really like my life right now," Swift recently told Rolling Stone. "I have friends around me all the time. I've started painting more. I've been working out a lot. I've started to really take pride in being strong. I love the album I made. I love that I moved to New York. So in terms of being happy, I've never been closer to that."
Protected by 'Swifties'
Swift gets that if this were high school she would be the annoying straight-A student who is gorgeous, friends with the other cool kids (Swift is BFFs with the likes of actress Selena Gomez and singer Lorde), volunteers after school and dates the cutest boys. But she's running for homecoming queen and is courting your vote -- hard.
Not that she doesn't already have plenty of admirers. Her fans, known as "Swifties," are equal parts adoring and protective of her. Come for Taylor Swift on Twitter and you are sure to encounter her army.
They are paying her back in part for being one of the most accessible music artists in the business. She does meet-and-greets, surprises them at their bridal showers, stalks their timelines and Instagram feeds and even made them part of her newest project.
Before the world ever heard a note from "1989," Swift handpicked fans who had really, really wanted to meet her and invited them to her different homes around the world for a listening party. They got hours to hang with their idol, taking Polaroids and delving into the new album. The fans were allowed to share their experiences, and asked only to keep details about the new songs under wraps.
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Swift told NPR that not only did they honor her request, but her fans stood guard when the album was leaked online two days before its October 27 release date.
"Anytime they'd see an illegal post of it, they'd comment, 'Why are you doing this? Why don't you respect the value of art?,' " Swift said. " 'Don't do this. We don't believe in this. This is illegal. This isn't fair. This isn't right.' And it was wild seeing that happen."
She needs that support in face of New Yorkers disliking the fact that she's been named "Global Welcome Ambassador for Tourism" of the Big Apple. The choice of the Reading, Pennsylvania, native to represent New York has been less than popular, despite her move to Tribeca and her new single "Welcome to New York."
"I'm incensed! It's insulting," Twisted Sister frontman and Queens, New York, native Dee Snider told the New York Daily News. "She doesn't have any life experience here, or connection to the town."
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